Michael Melnick : Brand Therapy

A brand
is a promise.

What's Yours?

Hello.

My name is Michael Melnick and I heal brands.

For over 20 years, I’ve helped founders and leadership teams gain clarity in moments of change, aligning purpose, strategy, and identity into a moving brand story.

With a background in psychology, design, and business strategy, I combine deep insights with creative expression to create brands that makes sense, feels right and move people with confidence.

Whether you’re evolving, scaling, or starting from scratch, my role is to turn complexity into clarity.

How I Can help

My services are designed to cut through the noise, uncover the real story and build brands that move people.

Brand Therapy Session

Sometimes you’re stuck or just too close to see things clearly. This session gives you an opportunity to reflect, zoom out to gain perspective, and plan your next move.

1:1 / 90 Min

Brand Therapy Session

A focused 90-minute 1:1 session.
You’ll walk away with a fresh perspective, new insights and a clearer path forward.

For founders, CEO’s, CMOs, leaders facing a pivot, communication misalignment, or early-stage chaos.

Book Session

Brand Strategy Dive

Clear positioning, a compelling story, and a powerful brand promise ensure that your strategic foundations are solid. We define what your brand stands for, so your business can grow with clarity and purpose.

4 Week Sprint

Brand Strategy Dive

A 4-week deep dive.
We define your brand strategy. Including interviews, workshops, creative sessions, and a comprehensive design brief.

For established companies planning to rebrand, launch, or make a strategic shift in the market.

Brand Mentorship

Brand-building never ends. As your business evolves, having a trusted strategic partner by your side can help you stay aligned, focused, and on-brand.

Ongoing / By Demand

Brand Mentorship

Ongoing guidance on storytelling, creative decisions, internal alignment, and brand consistency. Monthly check-ins + on-demand support.

For Leaders, marketers, and creative directors who need a trusted advisor, or long-term brand support.

Let's Talk